Advertising Report 1

Advertising Report
GreatHomes
Report Range: 07/11/2005 00:00:00 - 08/09/2005 23:59:59
Generated On Tuesday August 09, 2005 - 09:12:17

General Statistics

The Visitor Profile by Regions graph identifies the general location of the visitors to your Web site. The General Statistics table includes statistics on the total activity for this web site during the designated time frame.

Visitor Profile by Regions

Statistics Report Range: 07/11/2005 00:00:00 - 08/09/2005 23:59:59

Hits Entire Site (Successful) 8,160,082

Average Per Day 272,002

Home Page 81,037

Page Views Page Views (Impressions) 2,424,663

Average Per Day 80,900

Document Views 95,083

Visitor Sessions Visitor Sessions 104,103

Average Per Day 3,470

Average Visitor Session Length 00:16:19

International Visitor Sessions 0.94%

Visitor Sessions of Unknown Origin 8.64%

Visitor Sessions from United States 90.4%

Visitors Unique Visitors 33,506

Visitors Who Visited Once 23,172

Visitors Who Visited More Than Once 10,334

General Statistics - Help Card

The table shows the date and time the report was generated, as well as the time frame for the report. All dates and times are referenced to the location of the system running the analysis
Timeframe - beginning date and time of your log.
The number of page hits -Are a count of actual successful hits for the document not including any graphics on the page. Pages can be files with extensions such as .htm, .html, .asp, and a few others (as defined by the Options | Web Traffic Analysis | File Types tab).
Impressions -A count of the number of pages viewed and not including the supporting graphic files within the page.
The total number of hits -Is a count of all the successful hits including HTML pages, pictures, forms, scripts and files downloaded.Tip: Visit http://www.webtrends.com/support/hits_views_sessions.htm for a more detailed description of pages and the visitor sessions.
Number of Hits for Home Page -Number of times the home page was visited. This statistic is derived from the home page setting in the profile.
Number of Successful Hits for Entire Site -Hits with a successful status code.
Number of Page Views (Impressions) -Page Views is the count of hits to documents and forms (as defined by the Options | Web Traffic Analysis | File Types tab).
Document Views - Document Views is the count of hits to documents (as defined by the Options | Web Traffic Analysis | File Types tab).
Number of Visitor Sessions - Hits to your site by a single visitor within a timeframe (as defined in Options | Web Traffic Analysis | General Tab).

Domestic, International and Unknown sections summarize the origin of visitors in percentages of hits.
Visitor Sessions From the United States - Sessions determined by the User Domain field in the log, and as defined by Options | Web Traffic Analysis | Domains.
International Visitor Sessions - Sessions determined by the User Domain field in the log, and as defined by Options | Web Traffic Analysis | Domains.
Visitor Sessions of Unknown Origins -Domains recorded in the log that have no configuration settings in Options | Web Traffic Analysis | Domains. Origins may also be unknown if the server does not log this field.

Averages indicate general statistics that span the log.
Average Number of Hits Per Day -Number of Successful Hits divided by the total number of days in the log.
Average Number of Page Views Per Day -Number of page views (impressions) divided by the total number of days in the log.
Average Number of Visitor Sessions Per Day -Number of visitor sessions divided by the total number of days in the log.
Average Visitor Session Length -Average of all visitor sessions in the log.

Unique visitors are a count of unique IPs for the period of the report, whether or not they were authenticated using domain names or cookies.
Number of Unique Visitors -Unique visitors are counted using visitor IP, domain name, or cookie (as defined in Options | Web Traffic Analysis | Cookies). Cookies are the most accurate.
Number of Visitors Who Visited Once -Visitor Sessions that occurred once throughout the log.
Number of Visitors Who Visited More Than Once -The count of Visitor Sessions that occurred with more than the default 30 minutes (or the time set for visitor sessions as defined in Options | Web Traffic Analysis | General Tab) between any activity.

The General Stats table gives a general overview of the site's performance, helping you quickly assess the growth and the needs of the site. It can help you determine the report chapters that you should focus on for valuable site enhancement statistics.

Advertising Views and Clicks

This section calculates the percentage of ads viewed that were then clicked on (the "Click Thru Rate %"). This information helps gauge the appeal of an advertisement and the quality of the potential customers seeing it.

Advertising Views and Clicks

Ad Titles Ad Views Ad Clicks Click Thru Rate %

1 Christina Baird 294,926 167 0.05%

2 Roger Farah 287,238 144 0.05%

3 Marty Stern 281,014 129 0.04%

4 Marcus Perry 267,182 105 0.03%

5 Alison Dreyer 265,742 128 0.04%

6 Old Republic Title 257,110 140 0.05%

7 SBS Banner Ad 246,866 139 0.05%

8 SBS Web Banner 14,573 13 0.08%

Total 1,914,651 965 0.05%

Advertising Views and Clicks - Help Card

This section shows you the percentage of ads that visitors looked at and actually clicked on.

Use this ranking to establish the ads that should be redesigned, replaced, or moved to another location.

Advertising Views

This section identifies the frequency with which an ad is viewed.

Advertising Views

Advertising Views

Ad Titles Ad Views % of Total Ad Views Session Views

1 Christina Baird 294,926 15.4% 56,153

2 Roger Farah 287,238 15% 53,383

3 Marty Stern 281,014 14.67% 56,949

4 Marcus Perry 267,182 13.95% 53,976

5 Alison Dreyer 265,742 13.87% 52,897

6 Old Republic Title 257,110 13.42% 52,188

7 SBS Banner Ad 246,866 12.89% 52,015

8 SBS Web Banner 14,573 0.76% 2,799

Total 1,914,651 100% N/A

Advertising Views - Help Card

This section shows you which ads are looked at the most.

Use this information to sell ad space and bill clients.

Advertising Clicks

This section identifies the frequency with which viewed ads were clicked on.

Advertising Clicks

Advertising Clicks

Ad Titles Ad Clicks % of Total Ad Clicks Session Clicks

1 Christina Baird 167 17.3% 157

2 Roger Farah 144 14.92% 137

3 Old Republic Title 140 14.5% 129

4 SBS Banner Ad 139 14.4% 130

5 Marty Stern 129 13.36% 115

6 Alison Dreyer 128 13.26% 121

7 Marcus Perry 105 10.88% 100

8 SBS Web Banner 13 1.34% 7

Total 965 100% N/A

Advertising Clicks - Help Card

This section shows you the ads that were clicked on the most.

Use this information for selling and billing ad space. Even if you don't sell advertising space, you know which ad banners worked the best.

Most Active Countries

This section identifies the top locations of the visitors to the site by country. The country of the visitor is determined by the suffix of their domain name. Use this information carefully because this information is based on where the domain name of the visitor is registered, and may not always be an accurate identifier of the actual geographic location of this visitor. For example, while a vast majority of .com domain names are from the United States, there is a small minority of domain names that exist outside of the United States.

Most Active Countries

Most Active Countries

Countries Visitor Sessions

1 United States 94,119

2 UK 146

3 Saudi Arabia 139

4 Mexico 138

5 Canada 82

6 France 59

7 Taiwan 44

8 Germany 41

9 Switzerland 41

10 AU 35

11 Netherlands 27

12 Poland 27

13 Hong Kong 23

14 Japan 23

15 Brazil 18

16 Cocos (Keeling) Islands 14

17 Italy 11

18 Seychelles 9

19 Belgium 9

20 Russian Federation 8

Total 95,013

Most Active Countries - Help Card

This section identifies the top locations of the visitors to the site by country. The country is determined by the suffix of their domain names. Use this information carefully because it is based on where the domain name of the visitor is registered, and may not always be an accurate identifier of the visitor's actual geographic location. For example, while a vast majority of .com domain names are from the United States, there is a small minority that exist outside of the United States.
If reverse DNS lookups have not been performed, WebTrends cannot determine the country of origin and this section is not included in the report. The table lists the top countries in decreasing order of the number of hits.
Tip: Consider the Visitor Address Filter to include or exclude activity based on visitor country.

This information can help you meet the needs of your target audience as well as discover new audiences. Consider how you can make the content comprehensive and relevant to an International audience.

North American States and Provinces

This section breaks down web site activity to show which of the North American States and Provinces were the most active on the site. This information is based on where the domain name of the visitor is registered, and may not always be an accurate representation of the actual geographic location of this visitor. This information can only be displayed if reverse DNS lookups have been performed.

North American States & Provinces

North American States & Provinces

State Visitor Sessions

1 Virginia 20,226

2 California 6,812

3 Illinois 1,022

4 Tennessee 765

5 Colorado 588

6 Pennsylvania 550

7 Washington 544

8 Massachusetts 541

9 Connecticut 537

10 New York 520

11 Maryland 309

12 New Jersey 235

13 New Hampshire 201

14 Minnesota 193

15 Texas 112

16 North Carolina 74

17 Idaho 65

18 D.C. 65

19 Michigan 62

20 Florida 62

Total For the States Above 33,483

North American States and Provinces - Help Card

This section shows which of the North American States and Provinces were the most active on the site. This information is based on where the domain name of the visitor is registered, and may not always be an accurate representation of the actual geographic location of this visitor (for example, individual visitors will often be seen as coming from the state where their ISPs are registered.) This information can only be displayed if reverse DNS lookups have been performed.

This information can help you cater to your audience. Expand your audience by addressing the needs of those you want to draw to the site.

Most Active Cities

This section further breaks down the site's activity to show which cities were the most active on the site. This information is based on where the domain name of the visitor is registered, and may not always be an accurate representation of the actual geographic location of this visitor. This information can only be displayed if reverse DNS lookups have been performed.

Most Active Cities

Most Active Cities

City, State Visitor Sessions

1 Reston, Virginia, United States 20,064

2 Santa Rosa, California, United States 2,594

3 SYLMAR, California, United States 816

4 Bloomington, Illinois, United States 755

5 Nashville, Tennessee, United States 709

6 Denver, Colorado, United States 548

7 San Francisco, California, United States 518

8 Stamford, Connecticut, United States 500

9 Coudersport, Pennsylvania, United States 485

10 West Newton, Massachusetts, United States 474

11 Redmond, Washington, United States 456

12 New York, New York, United States 301

13 Germantown, Maryland, United States 288

14 Novato, California, United States 276

15 San Rafael, California, United States 251

16 Pasadena, California, United States 241

17 Palo Alto, California, United States 223

18 Rochester N.Y, New York, United States 200

19 Nashua, New Hampshire, United States 198

20 Fridley, Minnesota, United States 157

Total For the Cities Above 30,054

Most Active Cities - Help Card

This section breaks down activity further to show which cities were the most active. This information is based on where the visitor's domain name is registered, and may not necessarily be an accurate representation of the visitor's actual geographic location. For example, visitors are frequently shown as coming from the city where their ISPs are registered.) This information can only be provided if reverse DNS lookups have been performed.

City information can be useful in focusing your marketing efforts in other media such as print or television advertising.

Organization Breakdown

This section provides a breakdown by types of organizations (.com, .net, .edu, .org, .mil, and .gov.) This information can only be displayed if reverse DNS lookups have been performed, and the percentages refer to the total of hits for which the organization type can be determined (some IPs cannot be resolved to a domain, and therefore an organization type cannot be determined).

Organization Breakdown

Organization Breakdown

Organization Type Hits % of Total Hits Visitor Sessions

1 Network 5,533,515 78.21% 53,652

2 Company 1,286,034 18.17% 37,109

3 Organization 130,331 1.84% 1,046

4 Education 59,970 0.84% 669

5 Military 32,594 0.46% 416

6 Government 31,681 0.44% 752

7 Arpanet 831 0.01% 22

Total for Known Organization Types 7,074,956 100% 93,666

Organization Breakdown - Help Card

This section provides a breakdown by types of organizations (.com, .net, .edu, .org, .mil, and .gov.) The table lists the types of organizations in decreasing order of the number of hits. This information can only be provided if reverse DNS lookups have been performed, and the percentages refer to the total of hits for which the organization type can be determined (some IPs cannot be resolved to a domain, and therefore an organization type cannot be determined).

Consider what type of organization is interested in your site and how you can attract other types.

Activity Level by Day of the Week

This section shows the activity for each day of the week for the report period (i.e. if there are two Mondays in the report period, the value presented is the sum of all hits for both Mondays.) Values in the table do not include erred hits.

Activity Level By Day of the Week

Activity Level by Day of the Week

Day Hits % of Total Hits Visitor Sessions

1 Sun 1,036,043 12.69% 12,196

2 Mon 1,654,367 20.27% 20,425

3 Tue 1,280,097 15.68% 16,119

4 Wed 1,224,439 15% 15,440

5 Thu 1,169,293 14.32% 14,826

6 Fri 1,071,985 13.13% 14,001

7 Sat